For Chipotle, advertising agencies have, for the most part, outlived their usefulness. The burrito chain has churned through four shops in five years, garnering it an unflattering reputation in adland, and even Mark Crumpacker, its chief marketing officer, admitted that…

A deliciously simple mathematical formula has transformed Chipotle from a single Mexican restaurant into a nationwide fast food chain with a cult-like following. The menu posted in each of its 1,000 fast-food restaurants is limited to just four main items…

To say that Chipotle Mexican Grill is fast-growing could be an understatement. The chain is preparing an Aug. 17 debut on Maryland’s Eastern Shore with a restaurant opening in the Clairmont Shopping Center on South Salisbury Boulevard. At the same…

Over the years the Golden State has proven to be a leader in a number of cutting edge areas often starting trends that eventually spread across the nation. Usually such trends are traced back to the Silicon Valley, Hollywood, Santa…

On the 20th anniversary of the Americans with Disabilities Act, a federal appeals court said the law entitles wheelchair users at a restaurant to the same view as everyone else at the food that awaits them – in this case,…

DineEquity, Inc. has reached an agreement to sell 63 Applebee’s Neighborhood Grill & Bar restaurants to Apple American Group for $32 million.  The units are located in Minnesota and Wisconsin.  Apple American, Applebee’s largest franchisee, currently owns and operates 206…

Everyone knows they should eat fruits and vegetables. Few people hear it from fast-food companies and snack purveyors. That is changing as companies that make foods rich in fat and salt aggressively market healthier options. McDonald’s ( MCD – news…

Chipotle Mexican Grill, the national chain of burrito restaurants, has introduced new marketing programs including advertising, a revamped website, and new packaging aimed at better communicating its commitment to Food with Integrity, and elevating the profile of the obsessive chef…

Chipotle Mexican Grill, the national chain of burrito restaurants, wants all of the e-mail you don’t want. Through its “No Junk” campaign, the company is encouraging Americans to forward their junk e-mails to nojunk@chipotlejunk.com where each forwarded piece of e-mail…

Chipotle Mexican Grill, the national chain of burrito restaurants, opened its 1,000th restaurant today. The 1,000th restaurant, located in Flower Mound, Tex., is a milestone that, according to Chipotle founder, chairman and co-CEO Steve Ells, was never supposed to happen.…

First came an appearance on Oprah. Now Steve Ells, founder of Chipotle, is a panelist on America’s Next Great Restaurant, joining chefs Bobby Flay, Curtis Stone (The Biggest Loser) and Lorena Garcia. They’ll be the judges as potential restaurateurs vie…

They are huge in the US, but few British diners have heard of Chipotle Mexican Grill (CMG) or Ruby Tuesday (RT). But all this is about to change as the restaurant chains join Taco Bell in a three-pronged US attack…

Chipotle Mexican Grill, the national chain of burrito restaurants, announced today that all of the beef it uses in its barbacoa, a spicy shredded beef, is now naturally raised, bringing its total of naturally raised beef to nearly 23 million…

The Vernon Hills High School Wind Ensemble has been added to the list of those who have benefited from Natalie Douglass’ love for Chipotle Mexican Grill. Douglass, a student teacher in the high school’s music department and recent graduate of…

Chipotle Mexican Grill today announced that it is expanding even further its locally grown produce program. The company began serving produce from local farms in all of its restaurants two years ago, and remains the only national restaurant chain with…

Known across the nation for their large, foil-wrapped burritos that satisfy even the heartiest of appetites, the fast food chain Chipotle Mexican Grill is becoming known for something less filling. In the past couple weeks, the burrito giant came under…

Chipotle Mexican Grill (NYSE: CMG) today opened its first European restaurant in London located at 114-116 Charing Cross Road. The company, which operates nearly 1,000 restaurants in the United States, is also looking for additional sites in London and exploring…

Shares in Chipotle Mexican Grill Inc (CMG.N) popped 12.5 percent on Thursday, after the burrito chain posted quarterly profit that crushed analysts’ estimates and raised its forecast for 2010 sales at established restaurants. The share gain came after Starbucks Corp…

Chipotle Mexican Grill, Inc. (NYSE: CMG) today reported financial results for its first quarter ended March 31, 2010. “We’re extremely proud of our first quarter results, and we’re delighted to see more customer visits to Chipotle after a year where…

The Chipotle at Collin Creek Mall will be getting a green makeover just in time for Earth Day. The East Plano location is one of the five North Texas restaurant locations to have rooftop solar panels installed. Solar panel installations…

Chipotle Mexican Grill (NYSE: CMG) is working with Aubin Pictures in screening the documentary film, “What’s On Your Plate?” in collaboration with local schools and community organizations across the U.S. The film is a witty and provocative documentary about kids…

After a chilling couple of years in a restaurant industry hurt by the recession, Chipotle Mexican Grill is turning up the heat. The Denver-based burrito chain plans to open restaurants overseas for the first time with London the first city of…

Chipotle Mexican Grill Inc , Buffalo Wild Wings Inc and BJ’s Restaurants Inc dashed high hopes that 2010 would be the year that the mid-tier restaurant industry makes a comeback. Shares in the sector tumbled in after-hours trade as some…