Tag: Sonic

SONIC Unveils Bold New Restaurant Design

On the heels of launching a new brand identity and advertising campaign in the spring, SONIC Drive-In recently unveiled the first drive-in of the brand’s new restaurant design – Delight. The updated look provides a fun and inviting space for…
· ·
Inspire Brands Foundation Launches $1 Million COVID-19 Relief Fund

The Inspire Brands Foundation, the charitable arm of Inspire Brands, is proud to announce the launch of a $1 million COVID-19 relief fund dedicated to supporting childhood hunger and restaurant industry relief efforts. The initial disbursement from the fund is…
· ·
SONIC Drive-In sizes up with the Biggie Cheese

Oklahoma City, OK  (RestaurantNews.com)  SONIC® Drive-In is beefing up the menu with the Biggie Cheese, a new cheeseburger piled high with double the beef and triple the cheese to prove that size does matter when it come to satisfying those…
· ·
SONIC’s New BBLT is Bringing Home the Bacon, and Then Some

All that matters is the B in BLT, so America’s Drive-In® adds 50-percent more to this classic Oklahoma City, OK  (RestaurantNews.com)  There’s never too much of a good thing when it comes to bacon. That’s why SONIC® Drive-In added a…
· ·
Inspire Brands Completes Acquisition of Sonic Corp.

Atlanta, GA  (RestaurantNews.com)  Inspire Brands, Inc. (“Inspire”) has announced the completion of its $2.3 billion acquisition of Sonic Corp. (“Sonic”). With the acquisition of Sonic, Inspire now encompasses more than 8,300 restaurants and generates annual systemwide sales in excess of…
· ·
Sonic to be Acquired by Inspire Brands for $2.3 Billion

Sonic Corp. and Inspire Brands, Inc. have entered into a definitive merger agreement under which Inspire will acquire Sonic for $43.50 per share in cash in a transaction valued at approximately $2.3 billion including the assumption of Sonic’s net debt.…
· ·
SONIC Bolsters Leadership Team with Executive Announcement

Advancements include four promotions and two new hires Oklahoma City, OK  (RestaurantNews.com)  SONIC® Drive-In (NASDAQ: SONC) announced five new appointments to its officer ranks, including: Christie Hale as vice president of internal audit, Johnny Jones as vice president of development, Matt…
· ·
Sarah Tienda Named Vice President of Operations for Let’s Shake, LLC

Dallas, TX  (RestaurantNews.com)  In an announcement made earlier today, Sarah Tienda has been named vice president of operations for Let’s Shake, LLC, an affiliate of SSCP Management, Inc. and licensed franchisee that owns and operates more than 50 SONIC drive-ins…
· ·
Sonic Appoints Chief Brand Officer

Board of Directors approves increase to dividend program Oklahoma City, OK  (RestaurantNews.com)  Sonic Corp. (NASDAQ:SONC), the nation’s largest chain of drive-in restaurants, today announced the appointment of Jose A. Dueñas as executive vice president and chief brand officer. Dueñas will be…
· ·
SONIC’s New Dunked Ultimate Chicken Sandwich Sauces Up Chicken Lineup

America’s Drive-In adds on to innovative menu Oklahoma City, OK  (RestaurantNews.com)  SONIC® Drive-In (NASDAQ: SONC) is adding to its robust chicken lineup with the introduction of the all-new Dunked Ultimate Chicken Sandwich featuring an innovative blend of bold flavors to…
· ·
Back by Popular Demand, SONIC Welcomes Pretzel Dogs to Hot Dog Lineup

America’s Drive-In Tempts Guests with a Twist to a Classic Oklahoma City, OK  (RestaurantNews.com)  SONIC® Drive-In (NASDAQ: SONC) is bringing back a fun twist on everyone’s favorite summertime snack by reintroducing two delicious Pretzel Dogs for a limited time. With…
· ·
SONIC Refranchising Initiative Adds New Franchisee to System

Multi-concept franchisee, Let’s Shake, buys San Antonio drive-ins Oklahoma City, OK  (RestaurantNews.com)  Sonic Corp. (NASDAQ: SONC), the nation’s largest chain of drive-in restaurants, announced multi-brand franchise organization Let’s Shake, led by restaurant industry veteran Sunil Dharod, purchased 53 SONIC Drive-Ins…
· ·
Sonic Chief Marketing Officer Departs

Oklahoma City, OK  (RestaurantNews.com)  Sonic Corp. (NASDAQ:SONC), the nation’s largest chain of drive-in restaurants, today announced that Todd Smith, president and chief marketing officer, will resign from the position effective March 9, 2017. Smith will serve in a transition role…
· ·
Sonic Taps Company Veteran to Lead Company-Owned Restaurants

Christina Bell Vaughan Appointed President of Sonic Restaurants, Inc. Oklahoma City, OK  (RestaurantNews.com)  Sonic Corp. (NASDAQ: SONC), the nation’s largest chain of drive-in restaurants, announced the appointment of Christina Bell Vaughan as president of Sonic Restaurants, Inc. (SRI), the company’s…
· ·
SONIC Drive-In Announces New Senior Director of Franchise Sales and Development

Development team continues to recruit top talent for accelerated national growth Oklahoma City, OK  (RestaurantNews.com)  SONIC® Drive-In (NASDAQ: SONC), the nation’s largest chain of drive-in restaurants, has announced the hiring of Sam Wong, new senior director of franchise sales and…
· ·
SONIC Expands Chicken Lineup with New Seasoned Jumbo Popcorn Chicken

Flavors include Sriracha, Garlic Parmesan and Honey Barbeque Oklahoma City, OK  (RestaurantNews.com)  SONIC® Drive-In (NASDAQ: SONC) has announced an innovative spin to its popular premium chicken menu that delivers high quality taste in a bite-sized snack with the introduction of…
· ·
How Sonic CEO Plans To Handle Fast Food’s Big Issues In 2016

A shifting landscape is the new normal for fast food: Whether it’s the quest for all natural ingredients, procurement efficiency or social justice, all the major players have been looking for ways to respond to what consumers say they want…
· ·
Fast Food Is Going to War Over These Three Menu Items

Chicken nugget deals are incredibly cheap at fast food restaurants right now, and coffee promotions are cheaper still. Competition over breakfast sandwiches is white hot too. Fast food’s biggest players will always compete over burgers, low-price value menu deals, and…
· ·
What Sonic gets that McDonald’s doesn’t

Fast food is an indulgence, not a lifestyle. And Sonic, the fourth largest burger chain in the country, has taken that credence to heart, doubling down on the notion that there’s little reason to clutter its menu with healthy options,…
· ·
Sonic Corp. Promotes Two Marketing Executives

To continue SONIC’s marketing momentum, James O’Reilly named chief brand officer and Todd Smith named chief marketing officer Oklahoma City, OK  (RestaurantNews.com)  Sonic Corp. (NASDAQ: SONC), parent company and franchisor of the nation’s largest chain of drive-in restaurants, today announced the…
· ·
SONIC Announces the Return of Pretzel Dogs – With a Twist

Introduces new Chili Cheese Pretzel Dog to lineup Oklahoma City, OK  (RestaurantNews.com)  SONIC® Drive-In (NASDAQ: SONC), the nation’s largest chain of drive-in restaurants, today announced Pretzel Dogs are back by popular demand. In addition to the Cheesy Bacon Pretzel Dog and…
· ·