Minneapolis, MN (RestaurantNews.com) The launch of the new Reese’s Outrageous® candy bar, which was near impossible for consumers to get their hands on as it quickly sold out, inspired a new DQ® Blizzard® Treat which is now available at participating Dairy Queen® and DQ Grill & Chill® locations nationwide.
The new Reese’s Outrageous Blizzard Treat is a decadent combination of Reese’s Peanut Butter Cups®, crunchy Reese’s Pieces®, creamy peanut butter topping, and a layer of warm and sweet caramel topping hand-blended with signature DQ® vanilla soft serve. DQ is the first and only QSR partner of Reese’s Outrageous, and knows fans will run to get their hands on this outrageous soft serve creation.
“Chocolate and peanut butter is the quintessential candy combination. We take it to another level by adding our vanilla soft serve and caramel to create an outrageous taste profile only made possible from our friends at Reese’s,” said Maria Hokanson, Executive Vice President of Marketing for American Dairy Queen Corporation (ADQ). “It’s that unexpected addition of our world famous DQ creamy soft serve surrounding the Reese’s Peanut Butter Cups and Reese’s Pieces with warm gooey caramel that truly tips the extreme indulgence into something outrageous. It’s three unique textures coming together in every red spoon bite.”
In addition to the Reese’s Outrageous Blizzard Treat, fans can still enjoy the Summer Blizzard Treat Menu with two fan-favorite Blizzard Treats, Cotton Candy and S’mores, and three new Blizzard Treats, Jurassic Chomp with peanut butter, Summer Berry Cheesecake, and TWIX®. Blizzard Treats are made to order and are offered in four sizes, including the popular Mini.
An added bonus for fans, those who download the DQ app will receive an offer for a free small Blizzard Treat deal, after download and registration. National weekly exclusive DQ deals on treats, food and beverages, redeemable at participating DQ restaurants in the U.S., excluding Texas, and Canada, also are available on the app.
For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on social media with #LOVEmyDQ.
International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation. Through its subsidiaries, IDQ develops, licenses and services a system of more than 6,800 locations in the United States, Canada and more than 25 other countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffet, the legendary investor and CEO of Berkshire. For more information visit DairyQueen.com.
Pierson Grant Public Relations
954-776-1999, ext. 242