Booming Brand Leads the Way in Fast Casual Pizza Market
(RestaurantNews.com) Now, more than ever, people want options when they eat out – organic, locally-sourced, free-range, gluten-free, vegan. Consumers expect to have food that tastes great and fits their needs and preferences. Uncle Maddio’s Pizza Joint is answering the call for “more choices” with a revolutionary brand in restaurants. Their innovative list of fresh ingredients – including three types of crusts, six sauces, 47 toppings, and over three million pizza combinations – combined with an unprecedented match-up of franchising experience and distinct branding places Uncle Maddio’s in the lead for fast casual pizza restaurants.
Pizza might be a centuries-old dish, but Uncle Maddio’s is giving pizza a fresh spin – literally. Their menu includes locally-sourced vegetables delivered fresh daily, free-range and hormone-free chicken, organic greens, handmade meatballs and sausages, vegan toppings, and wheat and gluten-free doughs. The Uncle Maddio’s pizza making concept does away with the one-size-fits-all pie, allowing customers to get what they want – real pizza, fresh, fast, and affordable (under $7 for a nine inch pie or combo meal). As for the taste, Uncle Maddio’s founder and Chief Pizza Maker Matt Andrew refers to his menu of homemade pizza, toasted paninis, and gourmet salads as “braggable food.” “Our food is awesome,” said Andrew, “but I’m not the only person who thinks so. We connect directly with thousands of fans every day through Facebook, Twitter, Pinterest, and Yelp – their comments speak loud and clear.” Social media outreach has been a key marketing component for Uncle Maddio’s, enabling them to reach customers where they are.
Andrew knows more than a few things about successful fast casual franchising – he is the former co-founder and president of Moe’s Southwest Grill. Under Andrew’s watch in the first six years, Moe’s grew to 375 stores with 500 more in development. “Franchising success begins with a good product and smart concept,” said Andrew, “but you’ve got to have the right experience, solid franchisee support, and a consistent brand to really grab hold of the market share. Uncle Maddio’s has the whole package.” The Uncle Maddio’s executive management team has a combined 50 years of experience in the restaurant industry.
Three years ago, Uncle Maddio’s launched the fast casual pizza market with the opening of its first store in Atlanta, Georgia. By the end of 2012, there will be 20 restaurants open and 125 more in development throughout the Southeast.
“We were the largest system in terms of units in the fast casual pizza market,” said Andrew, “and we’re the fastest growing. Based on our customers’ response, I’d say Uncle Maddio’s has written a new chapter in pizza-making history.”
Initial expansion plans for Uncle Maddio’s are in the Southeastern states. Entrepreneurs seeking to operate a franchise should know that the Uncle Maddio’s boasts a fun working environment and executive management provides franchisees with comprehensive start-up and ongoing business and marketing support. The store footprint accommodates both traditional and non-traditional sites. For food franchising information, contact Roger Wagerman at firstname.lastname@example.org or visit www.unclemaddios.com.
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