Vino 101 Surpasses 500,000 Student Milestone

Vino 101 Surpasses 500,000 Student Milestone

Online learning firm trains over half a million foodservice, hospitality and retail employees in wine, beer and spirits sales and service

Vino 101 Surpasses 500,000 Student MilestoneRaleigh, NC  (  Vino 101, LLC today announced that it has surpassed 500,000 students as part of its mission to provide wine, beer and spirits sales and service education to the foodservice industry. Having served nearly 10,000 customers, this cements the company’s position as one of the leading providers of online adult beverage learning for this industry.

Over the past decade, Vino 101 has seen growth as a result of its on-going commitment to innovation and integration of customer feedback. At the center of this is the company’s SaaS offerings- Intro to Wine™ and Intro to Beer & Spirits™- which allow foodservice and hospitality operators to provide on-demand, consistent foundational beverage knowledge to their employees. When the company began its efforts in 2006, operators were often forced to rely on their local alcohol distributors to conduct seminars which focused on only their catalog of offerings. Since that time, Vino 101 has worked with restaurants, country clubs, hotels, resorts, bartending schools, grocers and retail shops to provide its ready-to-learn courses as well as custom beverage programs that yields higher overall sales and improved customer experiences. The company has also structured a relationship with the country’s largest foodservice distributor to offer its courses at a discounted rate to their clients.

“Our focus on improving the Guest experience is one of the core drivers of the growth we have seen in our business,” said Eric Webster, managing director of Vino 101. “We currently stand on the verge of an exciting new era for the foodservice and hospitality industry as the rise in technology use is going to transform the way the industry trains its people. Together with our partners we want to continue to expand our solutions to the benefit of our customers, operating any type of location. This helps them to improve the quality of their service and streamline training efficiency, which in turn can have a tangible effect on their business’ profitability.”

About Vino 101

Vino 101 is a beverage education firm, specializing in cloud-based training applications. Since 2006, over 500,000 foodservice, hospitality and retail employees have participated in our wine and beer & spirits training programs. We work with operations who recognize the value and potential in their adult beverage programs and want to provide their patrons with a superior beverage experience. Vino 101 is owned and operated by its parent company, Foodservice Training Portal, LLC. For more information, visit

Leslie Bucher
877-639-3761 ext. 704