Superior Sandwich Brand Aims to Honor Active Military and Veterans Nationwide with Donations
Dallas, TX (RestaurantNews.com) Which Wich® Superior Sandwiches, the award-winning fast-casual sandwich concept, will launch its 7th annual Flag Your Bag™ campaign at Which Wich locations nationwide on Memorial Day, Monday, May 30, 2016. The campaign is designed to honor active and veteran U.S. servicemen and women with care packages sent following Independence Day celebrations in July.
During the campaign, Which Wich guests are encouraged to write their own heartfelt messages on the brand’s iconic brown bags, which are then stuffed with non-perishable donations and thank you notes by employees and volunteers to be passed out to military bases and veteran support organizations in local Which Wich markets across the country. The bags are part of the brand’s creative ordering system, where guests use red Sharpie markers to select their bread, cheese, spreads and toppings. The wiches are then prepared to each guest’s exact specifications, toasted to perfection and delivered in the personalized bags.
As the Flag Your Bag program continues to grow, some Which Wich locations have partnered with larger organizations to ship donations overseas to active military members in Iraq and Afghanistan, including Which Wich franchise owners in Phoenix, AZ and Birmingham, AL. Individual Which Wich locations have contributed as many as 2,000 bags each to local military bases.
“This is one of Which Wich’s most important annual efforts and a project close to the heart of our brand,” said Which Wich founder, chief executive officer and chief vibe officer Jeff Sinelli. “Flag Your Bag has become something our franchise owners, employees and our loyal fans look forward to contributing to every year, and it’s something they are especially passionate about at a local level. We’re constantly looking for new opportunities to give back and we’re honored to have the opportunity to help show our support to the men and women who put their lives on the line to serve our country.”
Flag Your Bag has continued to exceed yearly expectations since it was first created in 2008. In 2015, the brand collected more than 12,000 bags during the month long campaign, and is aiming even higher in 2016, with plans to distribute at least 18,000 bags this year to increase the program’s outreach and impact.
Which Wich is also proud to partner with veterans all year long through the brand’s affiliation with VetFran. Under the program, all honorably discharged veterans are eligible for $10,000 off the initial franchise fee for their first Which Wich location.
“America’s military heroes are some of the smartest, most driven individuals our nation has to offer, so it’s a simple decision for us to partner with them as Which Wich continues to grow,” said Sinelli. “We want to show our support to those make selflessly sacrifices to keep our nation safe, both while they’re in harm’s way, and when they return home.”
Which Wich currently has locations in 39 states and the United Arab Emirates, Mexico, Panama, Guatemala, Qatar, Kuwait, Saudi Arabia and Bahrain. New territories remain available across the United States with a heavy focus on the addition of new locations beyond the Northeast in Chicago, Phoenix, Houston, Miami, Las Vegas, New Orleans, Philadelphia and Washington D.C./Baltimore metro areas. The brand is also focused on international expansion across Europe and Asia.
About Which Wich®
Which Wich® Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur Jeff Sinelli. The national sandwich franchise chain is best known for its customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2014, QSR named Which Wich one of their “2014 Best Franchise Deals” and Forbes listed Which Wich as one of their 2014 “30 Best Franchises To Buy.” Which Wich is also the recipient of the 2015 Nation’s Restaurant News MenuMasters “Healthful Innovations” award. Which Wich currently has 400 locations open or in development in 39 states and 10 countries. For more information, visit www.whichwich.com.
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