The seven-year relationship between Burger King and MDC Partners’ CP&B outlasted multiple marketing chiefs, ad-induced franchisee tension and controversial campaigns.
But after six quarters of declining sales, new ownership severed the knot, setting the fast feeder up for its next challenges: gain back lost share, strike a cohesive marketing message and retain its post as the No. 2 burger chain, despite Wendy’s nipping at its heels.
Notably, the company will hunt for a new agency without a chief marketing officer, as Exec VP-Global CMO Natalia Franco departed in February, only nine months after she filled a protracted CMO absence. North America CMO Mike Kappitt left the company in December.