A northern Indiana restaurant is pulling down its billboards referencing the Jonestown massacre in an ad campaign that assures diners that the eatery is “like a cult with better Kool-Aid.”
The “Kool-aid” phrase on the ad for Hacienda restaurants was printed over a glass containing a mixed drink and the phrase: “To die for.”
In November 1978, more than 900 members of Jim Jones’ People’s Temple drank cyanide-laced, grape-flavored punch in a mass murder and suicide in the group’s compound in Guyana.