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The work brings consumers on a tavern-to-table journey and is the first from the company’s partnership with food and beverage marketing agency, quench
Philadelphia, PA (RestaurantNews.com) Home Run Inn Pizza, the iconic Chicago pizza brand known for bringing its tavern-style pizza from its restaurants to freezer aisles across the country, is launching a new integrated marketing campaign to drive awareness and demand for its growing CPG offering in key markets nationwide.
The campaign is led by a set of new television commercials that tell the unique family owned, tavern-to-table story that makes Home Run Inn Pizza a standout in the frozen pizza category. The spots feature award-winning blues guitarist, singer/songwriter, and legend, “Billy Blues” Fruteland Jackson, further bringing the brand’s Chicago heritage to life. The campaign represents the single largest television investment in Home Run Inn’s 103-year history.
The creative will begin airing in select markets nationwide in late October to coincide with National Tavern-Style Pizza Day on October 22. Online and connected video, streaming audio, out-of-home, and display advertising will support the television campaign.
Home Run Inn Pizza has been serving its signature tavern-style pizza in Chicago for more than 75 years and today operates six pizzerias throughout Chicagoland. In the late 1950s, the family began par-baking and freezing those same pizzas for customers and local grocery stores, laying the foundation for a frozen pizza business that now reaches consumers nationwide. For Home Run Inn and quench, the new campaign taps into something few frozen pizza brands can claim: a product with a generational restaurant legacy behind it.
“We know we have a great product and a story that resonates with consumers. The opportunity now is making sure more people know about it as we expand into new markets,” said Home Run Inn Pizza CEO Dan Costello. “This campaign is about getting our name in front of more people and sharing what makes our pizza special.”
“A lot of brands can sell frozen pizza. Home Run Inn delivers a genuine Chicago pizza experience,” said quench CEO Michael Pavone. “That story is real and it’s authentic. It also gives us something powerful to work with creatively. Our job is to turn that authenticity into something that gets attention and drives sales.”
The new television work is part of Home Run Inn Pizza’s ongoing efforts to introduce its signature tavern-style pizza to more consumers and build the brand in markets across the country. Additional branding support is expected to roll out in early 2027.
About Home Run Inn Pizza
Founded in 1923 as a small tavern on Chicago’s South Side, Home Run Inn is a family-owned pizza company known for its signature tavern-style pizza and commitment to quality ingredients. Today, Home Run Inn operates six pizzerias throughout Chicagoland and offers its frozen pizzas in grocery stores nationwide. The company’s frozen pizza business began in the late 1950s, when the family started par-baking and freezing its pizzas for local grocery stores, bringing the same recipes and traditions from its restaurants to consumers at home. For more information about Home Run Inn, its restaurants and frozen pizzas, visit HomeRunInnPizza.com.
About quench
quench is a full-service marketing agency with a focus on one thing: building and evolving iconic food and beverage brands. The agency combines deep category expertise with breakthrough storytelling and a proprietary sofa-to-shelf approach that connects brands with consumers wherever they discover, engage with and purchase products. The agency also publishes the annual Food and Beverage Trends Report, one of the industry’s leading trend forecasting resources. For more information, visit quenchAgency.com.
quench is part of Pavone Group, a full-service marketing group with offices in Philadelphia, New York, Atlanta, and Harrisburg, Pa. Pavone Group is one company made up of several niche agencies, each one sharing resources and expertise to benefit Pavone Group’s client needs.
Media Contact:
Jeff Dillow
quench
978-460-0555
jdillow@quenchagency.com
CREDITS (TV)
AGENCY: quench
CHIEF CREATIVE OFFICER: Chuck Meehan
CREATIVE DIRECTOR: Eileen Hogan
CREATIVE DIRECTOR & COPYWRITER: Ian Holmes
MANAGING DIRECTOR: Ami Lawson
ACCOUNT MANAGER: Kaitlyn Devlin
PROJECT MANAGER: Colleen Mullen
PRODUCTION COMPANY: Durable Goods
DIRECTOR: Alex Grossman
PRODUCER: Martell Rose
POST-PRODUCTION/EDITOR: Cosmo Street Editorial
MUSIC: Fruteland Jackson