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Hospitality Nerd’s new online shop packs nearly two decades of restaurant marketing experience into 50 ready-to-use playbooks, templates, kits and tools, starting at $4.99
Orange County, CA (RestaurantNews.com) Hospitality Nerd, the restaurant marketing consultancy founded by former restaurant CMO Joshua Becerra, today announced the launch of the Nerd Shop at HospitalityNerd.com/shop. The online shop offers 50 instant-download marketing tools built for every size of restaurant business, from a single independent location to multi-unit groups and franchise systems with a hundred locations, at prices starting at $4.99.
Every product in the Nerd Shop is an original Hospitality Nerd creation. Becerra wrote and designed each one from scratch, drawing on everything he has learned over nearly two decades of leading marketing for more than 100 restaurants and 20 hospitality brands.
The goal is simple: give restaurant owners and marketing teams CMO-level strategy without a CMO salary.
“There was no single place where restaurant owners and marketers could get the plans, playbooks and templates it takes to run a real marketing department,” said Becerra. “So I took everything I’ve learned in my career and built the tools I always wished I had, all in one place and priced so any restaurant can afford them. Whether you’re just getting started with marketing your single concept as a business owner, or strengthening the marketing you have for your 100-unit franchise, this is the one-stop shop for all things restaurant marketing.”
What’s in the Nerd Shop
- E-books: Rules of the Nerd, with 15 rules for filling tables, and Nerd Out Over AI, a guide to using AI across restaurant marketing and operations
- Marketing guides: step-by-step playbooks for marketing plans, restaurant openings, loyalty and regulars, private events, catering, PR, crisis response, Google Business Profile and local store marketing
- Templates and tools: a Restaurant Marketing Plan Template, Menu Nerd Calculator, Marketing Budget and ROI Calculator, Multi-Location KPI Dashboard, Brand Standards Template, Agency RFP and Scorecard, Marketing Hiring Kit and an Annual Plan Presentation Deck
- Holiday campaign kits: ready-to-run kits for every major restaurant holiday in 2027, each with editable Canva templates, plus a Gift Card Season Kit for the 2026 holidays
- Ready-to-send copy: a full year of guest emails and texts, 135 sample menu descriptions and 100 review replies
- Bundles: money-saving sets for menus, events, openings and every 2027 holiday
Restaurants can also start with a free marketing toolkit that includes an AI starter playbook, an AI quick-start guide, a weekly scorecard spreadsheet and a New Year’s Eve 2026 campaign kit. For hands-on help, Hospitality Nerd offers a flat-fee Restaurant Marketing Audit, marketing agency services and fractional CMO support.
New products and free tools will be added to the Nerd Shop every month.
About Hospitality Nerd
Hospitality Nerd is an Orange County, California–based restaurant marketing consultancy that is one part marketing agency, one part fractional CMO and one part online shop.
Founded by Joshua Becerra, former CMO of Xperience Restaurant Group and former VP of Marketing and PR at The ONE Group, Hospitality Nerd helps independent restaurants, multi-unit groups and franchise brands fill seats, grow covers and bring guests back.
Learn more at HospitalityNerd.com.
Media contact:
Joshua Becerra, Chief Nerd | Founder
Hospitality Nerd
joshua@hospitalitynerd.com
424-603-8357