As Earth Day approaches, Starbucks is repeating its offer to give any customer who brings a reusable mug or tumbler into its stores a free brewed coffee or tea (hot or iced) on April 22. Customers can also buy a branded container for 20% off on Earth Day.
Last Earth Day, 1.2 million people took up the free drink offer. Starbucks also offers a standing 10 cents off beverage orders when customers supply their own mugs/tumblers. In total during 2010, customers brought in their own containers more than 32.6 million times, resulting in keeping nearly 1.45 million pounds of paper out of landfills, according to the company’s site.
Meanwhile, Starbucks’ latest environmental and social responsibility report, posted on its site, shows the chain on track to achieve (or already having achieved) most of its ambitious environmental/ community service goals, but encountering challenges on some fronts — including reusable cups usage levels and in-store customer recycling.