Has Burger King’s First McGarryBowen’s Ad Helped the Brand?
When Burger King’s first spot by McGarryBowen broke, many industry people had a lot to say about it. “It could…
Tag: Burger King marketing
Burger King freshens fast-food image
Even Burger King is embracing the freshy-changey thing. In the first of many steps to reinvent itself over the next…
Burger King Shifts $300 Million Media Business to Starcom
Burger King Corp. has shifted its $300 million media-buying business from WPP’s Mindshare to Publicis’ Starcom without a review. The…
Burger King goes for new look, menu
Burger King’s cartoonish King mascot will no longer be popping up everywhere. Forget about the steady stream of $1 value…
Crispin’s Breakup With the King Results in $300 Million Whopper Sacrifice
The seven-year relationship between Burger King and MDC Partners’ CP&B outlasted multiple marketing chiefs, ad-induced franchisee tension and controversial campaigns.…