McDonald’s to Franchisees: Merry Christmas. Now Open Your Stores
When McDonald’s Corp. stunned analysts last week by posting U.S. sales growth in November after a drop the prior month,…
Tag: McDonald’s marketing
Will McDonald’s New President Push to Change Marketing?
McDonald’s new U.S. president, Jeff Stratton, scaled the Arches from crew member to global chief restaurant officer. So when he…
How McDonald’s Came Back Bigger Than Ever
It was a simple plan. McDonald’s would pay to appear at the top of the trends list on Twitter’s home…
McDonald’s Announces Eight-Year Extension of Top Olympic Sponsorship Through 2020
Pledges Olympic Commitment to Championing Generations of Happy, Active Kids Innsbruck, Austria (RestaurantNews.com) McDonald’s Corporation (NYSE: MCD) today announced its…
McDonald’s to Launch Campaign Focused on Growers
At a time when consumers are increasingly interested in local food movements, where their food comes from and what’s in…
McDonald’s to launch in-store channel
McDonald’s customers will soon be able to have local school sports, movie previews and heartwarming human interest stories to go…
McDonald’s Cranks Social Media Hydrant for NYC Summer
McDonald’s is saturating metro New York with social media marketing this summer. A “Toast Your Town” campaign running for the…
Ronald McDonald is reaching out to kids online
In a nation where kid-targeted fast-food spots have been panned as a cause of childhood obesity, there has been much…