McDonald’s New Menu Item Test Hints at the Company’s Future Strategy
McDonald’s is slowly moving toward becoming a coffee shop. This might sound ludicrous to those who grew up while eating…
Tag: McDonald’s USA
McDonald’s Workers File Multiple Class-Action Lawsuits Alleging Widespread Wage Theft
New York, NY (RestaurantNews.com) Attorneys representing McDonald’s workers in California, Michigan and New York this week filed class action lawsuits…
McDonald’s to expand ‘build your own burger’ trial
McDonald’s plans to expand a test this year that lets people order customized burgers. The world’s biggest hamburger chain began…
McDonald’s eyes extending breakfast hours
McDonald’s is in the early stages of looking at whether it can make breakfast available later in the day. Fans…
McDonald’s seeks ways to lure customers back
McDonald’s is losing customers, as the world’s biggest hamburger chain struggles to attract diners with its higher-priced sandwiches and new…
McDonald’s Tests McD App at 1,000 Stores to Lure Millennials
McDonald’s is testing a mobile application in 1,000 stores as it tries to lure younger diners at a time when…
Chipotle: The One That Got Away From McDonald’s
The Corporate Hall of Shame is wallpapered with press releases from decades of regrettable mergers. It’s time to tack one…
McDonald’s Names Atif Rafiq Chief Digital Officer
Oak Brook, IL (RestaurantNews.com) McDonald’s Corporation (NYSE: MCD) announced today that digital executive Atif Rafiq will join the company in…
McDonald’s Stores Test Loyalty Program
McDonald’s Corp. (MCD) franchisees are rolling out an electronic loyalty program in some U.S. locations as stores seek to attract…
11 Dramatic Changes McDonald’s Made This Year
McDonald’s has been the undisputed leader of fast food for years. But the brand fell on hard times this year…
McDonald’s Selling Steak for Breakfast in Menu Overhaul
McDonald’s Corp. is introducing a new “thick, juicy steak” for the morning crowd, Lisa McComb, a spokeswoman for the Oak…
McDonald’s to test new ‘dollar menu and more’
McDonald’s Corp. said a revamped version of its Dollar Menu that includes items priced at $5 could be launched nationally…
McDonald’s U.S. President Struggles to Boost Sales
Jeff Stratton managed a McDonald’s restaurant some 40 years ago, and when he walks through a Golden Arches today, it’s…
McDonald’s Announces Developmental Licensee for Vietnam
First McDonald’s Restaurant to Open in Ho Chi Minh City Oak Brook, IL (RestaurantNews.com) McDonald’s (NYSE: MCD) has announced Henry…
Why the McWrap Is So Important to McDonald’s
It’s a reality of the fast-food business that what can be ordered in a few words, served up in seconds,…
McDonald’s: Breakfast or dinner after midnight?
Ronald McDonald is concocting a new way to lure folks in during the middle of the night: serve dinner and…
McDonald’s Kicks Off Summer With New McCafe Smoothie and Shake
McDonald’s Smoothie and Shake Fans Can Enjoy the New McCafe Blueberry Pomegranate Smoothie and Dulce de Leche Shake at Participating…
Restaurant Marketers Wake Up to $50B Breakfast Opportunity
McDonald’s is considering putting breakfast on the all-day menu, not long after Wendy’s earlier this year ended its national breakfast…
McDonald’s Adds New Egg White Delight McMuffin, Expanding Wholesome Breakfast Choices
McDonald’s Teams Up With Olympic Gold Medalist Gabby Douglas to Flip Breakfast Favorites With Freshly Grilled 100% Egg Whites on…
McDonald’s USA Evolves Menu With New Freshly Prepared Premium McWrap Sandwiches
Customers Across the U.S. Can Choose From Three Varieties Featuring Fresh Vegetables, Grilled or Crispy Chicken, and Signature Sauces Oak…
McDonald’s to Franchisees: Merry Christmas. Now Open Your Stores
When McDonald’s Corp. stunned analysts last week by posting U.S. sales growth in November after a drop the prior month,…
Will McDonald’s New President Push to Change Marketing?
McDonald’s new U.S. president, Jeff Stratton, scaled the Arches from crew member to global chief restaurant officer. So when he…