11 Dramatic Changes McDonald’s Made This Year
McDonald’s has been the undisputed leader of fast food for years. But the brand fell on hard times this year…
Tag: McDonald’s
McDonald’s Selling Steak for Breakfast in Menu Overhaul
McDonald’s Corp. is introducing a new “thick, juicy steak” for the morning crowd, Lisa McComb, a spokeswoman for the Oak…
McDonald’s to test new ‘dollar menu and more’
McDonald’s Corp. said a revamped version of its Dollar Menu that includes items priced at $5 could be launched nationally…
Food franchises are focusing on multiple unit owners
Many chains, including Burger King, McDonald’s and Applebee’s, are awarding more outlets to big owners who already own multiple units.…
McDonald’s U.S. President Struggles to Boost Sales
Jeff Stratton managed a McDonald’s restaurant some 40 years ago, and when he walks through a Golden Arches today, it’s…
McDonald’s Franchisees Rebel as Chain Raises Store Fees
McDonald’s Corp., already struggling to sell burgers in the U.S., now must contend with a brewing franchisee revolt. Store operators…
McDonald’s CEO Don Thompson on Growth Strategy
Donald Thompson, chief executive officer of McDonald’s Corp., talks about the company’s growth strategy, new menu items and business in…
Doubling McDonald’s Salaries A Great Way To Get Workers Replaced By Machines
A recent article at the Huffington Post makes the claim that if McDonald’s doubled its employees salaries it would only…
Most of Us Eat Burgers, but More Often It’s the ‘Better’ One
Long live the burger, consumers are clearly saying. But evidence continues to mount that just which burger we’re talking about…
McDonald’s Predicts Tough Year Despite New Items
McDonald’s is mixing up its menu with healthier, fresher sounding items such as its chicken McWraps, but not enough customers…
McDonald’s Announces Developmental Licensee for Vietnam
First McDonald’s Restaurant to Open in Ho Chi Minh City Oak Brook, IL (RestaurantNews.com) McDonald’s (NYSE: MCD) has announced Henry…
10 Brilliant Digital Marketing Campaigns from McDonald’s
As the largest restaurant chain in the world, McDonald’s is no stranger to the effects that digital has had on…
Why the McWrap Is So Important to McDonald’s
It’s a reality of the fast-food business that what can be ordered in a few words, served up in seconds,…
Brand Growth Lessons From McDonald’s
Increasingly, upstart competitors are peeling off slices of a large brand’s customer segments by creating strong value propositions and specific,…
Supersizing Gourmet Burger Chains
They will gladly pay you, sometimes with some equity, for expansion capital to make even more hamburgers today. As Americans…
McDonald’s CEO Don Thompson Has Mixed First Year
When Don Thompson took the reins at McDonald’s in July, investors and industry experts predicted few changes at the Golden…
McDonald’s welcomed where America is not
Almost 35,000 restaurants. In 119 countries. Serving 60 million guests every day. Yes, we’re talking about McDonald’s. Somewhat amazingly the…
McDonald’s franchise sued over payroll cards
A single mother who worked briefly at a northeastern Pennsylvania McDonald’s franchise is suing the owners after she said she…
Fast Food Companies Give Their Products the “Natural” Look
Here’s the latest goal for food makers: Perfect the art of imperfection. When stretching out the dough for its premium…
McDonald’s: Breakfast or dinner after midnight?
Ronald McDonald is concocting a new way to lure folks in during the middle of the night: serve dinner and…
McDonald’s Kicks Off Summer With New McCafe Smoothie and Shake
McDonald’s Smoothie and Shake Fans Can Enjoy the New McCafe Blueberry Pomegranate Smoothie and Dulce de Leche Shake at Participating…
Restaurant Marketers Wake Up to $50B Breakfast Opportunity
McDonald’s is considering putting breakfast on the all-day menu, not long after Wendy’s earlier this year ended its national breakfast…