McDonald’s Stores Test Loyalty Program
McDonald’s Corp. (MCD) franchisees are rolling out an electronic loyalty program in some U.S. locations as stores seek to attract…
Tag: NYSE: MCD
11 Dramatic Changes McDonald’s Made This Year
McDonald’s has been the undisputed leader of fast food for years. But the brand fell on hard times this year…
McDonald’s Selling Steak for Breakfast in Menu Overhaul
McDonald’s Corp. is introducing a new “thick, juicy steak” for the morning crowd, Lisa McComb, a spokeswoman for the Oak…
McDonald’s to test new ‘dollar menu and more’
McDonald’s Corp. said a revamped version of its Dollar Menu that includes items priced at $5 could be launched nationally…
McDonald’s U.S. President Struggles to Boost Sales
Jeff Stratton managed a McDonald’s restaurant some 40 years ago, and when he walks through a Golden Arches today, it’s…
McDonald’s Announces Developmental Licensee for Vietnam
First McDonald’s Restaurant to Open in Ho Chi Minh City Oak Brook, IL (RestaurantNews.com) McDonald’s (NYSE: MCD) has announced Henry…
Why the McWrap Is So Important to McDonald’s
It’s a reality of the fast-food business that what can be ordered in a few words, served up in seconds,…
Brand Growth Lessons From McDonald’s
Increasingly, upstart competitors are peeling off slices of a large brand’s customer segments by creating strong value propositions and specific,…
McDonald’s welcomed where America is not
Almost 35,000 restaurants. In 119 countries. Serving 60 million guests every day. Yes, we’re talking about McDonald’s. Somewhat amazingly the…
McDonald’s: Breakfast or dinner after midnight?
Ronald McDonald is concocting a new way to lure folks in during the middle of the night: serve dinner and…
McDonald’s Kicks Off Summer With New McCafe Smoothie and Shake
McDonald’s Smoothie and Shake Fans Can Enjoy the New McCafe Blueberry Pomegranate Smoothie and Dulce de Leche Shake at Participating…
Restaurant Marketers Wake Up to $50B Breakfast Opportunity
McDonald’s is considering putting breakfast on the all-day menu, not long after Wendy’s earlier this year ended its national breakfast…
McDonald’s Adds New Egg White Delight McMuffin, Expanding Wholesome Breakfast Choices
McDonald’s Teams Up With Olympic Gold Medalist Gabby Douglas to Flip Breakfast Favorites With Freshly Grilled 100% Egg Whites on…
McDonald’s Names Steve Easterbrook Global Chief Brand Officer
Oak Brook, IL (RestaurantNews.com) McDonald’s Corporation (NYSE: MCD) announced that its board of directors has elected former McDonald’s executive Steve Easterbrook as…
McDonald’s USA Evolves Menu With New Freshly Prepared Premium McWrap Sandwiches
Customers Across the U.S. Can Choose From Three Varieties Featuring Fresh Vegetables, Grilled or Crispy Chicken, and Signature Sauces Oak…
McDonald’s Announces Player Nominations, Ticket Sales for 2013 McDonald’s All American Games
Tickets Available January 19; Team Rosters Unveiled on February 14 Chicago, IL (RestaurantNews.com) McDonald’s® has announced its list of high…
McDonald’s Launches New Global Packaging Designs
Bags and Cups to Feature QR Codes Providing Access to Finding Nutrition Information Oak Brook, IL (RestaurantNews.com) McDonald’s (NYSE: MCD) is…
Fred L. Turner, McDonald’s Honorary Chairman and Former CEO, Passes Away
Oak Brook, IL (RestaurantNews.com) McDonald’s Corporation (NYSE: MCD) today announced that Fred L. Turner, Honorary Chairman of the Board of…
McDonald’s to Franchisees: Merry Christmas. Now Open Your Stores
When McDonald’s Corp. stunned analysts last week by posting U.S. sales growth in November after a drop the prior month,…
Will McDonald’s New President Push to Change Marketing?
McDonald’s new U.S. president, Jeff Stratton, scaled the Arches from crew member to global chief restaurant officer. So when he…
McDonald’s USA Kicks Off Multi-Year Deal With the National Football League (NFL)
McDonald’s Becomes Official Restaurant Sponsor of the NFL and Presenting Sponsor of the Pro Bowl Oak Brook, IL (RestaurantNews.com) Football…
McDonald’s Announces Change in Leadership at McDonald’s USA
Oak Brook, IL (RestaurantNews.com) McDonald’s Corporation (NYSE: MCD) today announced that Jeff Stratton, currently Global Chief Restaurant Officer, will succeed…