How Your Restaurant Can Build a Strong Relationship with the College Next Door
(RestaurantNews.com) If you own a restaurant near a college, you know doing business in a college town is much more…
Tag: Restaurant Marketing
Which restaurants do the best at marketing and promoting?
Good cooking, great service and a pleasant atmosphere. Those are the key components of a successful restaurant. But there’s something…
Burger Wars: Burger King Reigns on Facebook While McDonald’s is the Biggest Mac on Twitter
In-N-Out creates cult-like engagement while Chipotle doesn’t miss a tweet, according to new report from social media benchmarking platform Unmetric.…
State investigating restaurant for church discount after atheist complains
Thanks to a complaint filed by a retired electrical engineer, the Pennsylvania Human Relations Commission is investigating Prudhomme’s Lost Cajun…
National Restaurant Association Partners with DigitalCoCo on New Social Media Solutions for Restaurants
Washington, DC (RestaurantNews.com) The National Restaurant Association (NRA) today announced that it has partnered with DigitalCoCo, the leading restaurant industry…
Restaurant Visits Increasingly Influenced by Online Marketing, Reports NPD
Chicago, IL (RestaurantNews.com) In the first quarter of 2012, six percent of restaurant visits (926 million visits) were influenced by…
Why Every Restaurant Should Have a GroupRaise.com Listing
(RestaurantNews.com) Did you know 57% of adults say they are likely to make a restaurant choice based on how much…
Panera Bread Selects Creative Agency Cramer-Krasselt
St. Louis, MO (RestaurantNews.com) Panera Bread has chosen Cramer-Krasselt as its new creative agency following an agency review. “We are…
Online Marketing Helps Restaurants Personalize Offers to Consumers, According to New National Restaurant Association, LivingSocial Research
Study Finds Customization Vital to Effective Marketing and Business Growth Chicago, IL (RestaurantNews.com) Restaurants use online and email marketing to…
El Pollo Loco Names Butler, Shine, Stern & Partners New Advertising Agency of Record
BSSP will handle brand strategy and communication needs for the nation’s leading flame-grilled chicken chain. Costa Mesa, CA (RestaurantNews.com) El…
National Restaurant Association and LivingSocial Partner to Research Restaurant Marketing Best Practices
Partnership Will Include National Study on Restaurant and Consumer Attitudes, Development of Best Practices for National Restaurant Association Members Washington,…
Phoenix Marketing International Introduces a 24-Hour Advertising Testing Service for Restaurants
AdPi® Express Delivers Detailed, Actionable Insights Overnight Rhinebeck, NY (Restaurant News) Phoenix Marketing International announced a breakthrough advertising effectiveness measurement:…
Captain D’s Launches New Brand Campaign, “For the Love of D’s”
Chief Marketing Officer Heads New Marketing Strategy on Heels of Strong Finish to 2011; New Agency of Record Nashville, TN …
Sonic Appoints New Chief Marketing Officer
Oklahoma City, OK (RestaurantNews.com) Sonic Corp. (NASDAQ: SONC), the nation’s largest chain of drive-in restaurants, today announced the appointment of…
Moe’s anti-microwave video draws more than 1 million views
“Do not try this at home. Especially if you like to see, smell, hear, touch, talk and breathe.” That’s the…
Top 100 Restaurant Stories of 2011
Response to our first ever year in review (Top 20 Restaurant News Stories 2011) was so great, we just couldn’t…
Drawing Teens and Tweens Into Restaurants Requires Targeted Marketing Strategies, Finds Technomic and C3
Chicago, IL (RestaurantNews.com) Tweens and teens influence the decision making of their friends and families, playing a large role in…
Restaurant Strategies for a Tough Economy
(RestaurantNews.com) In today’s economy it is more important than ever for restaurants to promote their services. Eating out is, after…
Top 20 Restaurant News Stories 2011
Stick a fork in it. 2011 is done. And almost every media outlet in the world has put together some…
How Restaurants Are Using Social Media to Their Advantage
Many restaurants are using social media to enhance an age-old marketing technique: Making customers and their experiences the face of…
Mullen Splits With Panera Over Creative Differences
Mullen and client Panera Bread Co. are parting ways amid what the agency calls creative differences. The Boston-based agency has…
How to Boost Restaurant Traffic Without Discounts
The American hospitality industry is making a comeback, according to statistics compiled by accounting and consulting firm J.H. Cohn in…