Panera Bread Selects Creative Agency Cramer-Krasselt
St. Louis, MO (RestaurantNews.com) Panera Bread has chosen Cramer-Krasselt as its new creative agency following an agency review. “We are…
Tag: Restaurant Marketing
Online Marketing Helps Restaurants Personalize Offers to Consumers, According to New National Restaurant Association, LivingSocial Research
Study Finds Customization Vital to Effective Marketing and Business Growth Chicago, IL (RestaurantNews.com) Restaurants use online and email marketing to…
El Pollo Loco Names Butler, Shine, Stern & Partners New Advertising Agency of Record
BSSP will handle brand strategy and communication needs for the nation’s leading flame-grilled chicken chain. Costa Mesa, CA (RestaurantNews.com) El…
National Restaurant Association and LivingSocial Partner to Research Restaurant Marketing Best Practices
Partnership Will Include National Study on Restaurant and Consumer Attitudes, Development of Best Practices for National Restaurant Association Members Washington,…
Phoenix Marketing International Introduces a 24-Hour Advertising Testing Service for Restaurants
AdPi® Express Delivers Detailed, Actionable Insights Overnight Rhinebeck, NY (Restaurant News) Phoenix Marketing International announced a breakthrough advertising effectiveness measurement:…
Captain D’s Launches New Brand Campaign, “For the Love of D’s”
Chief Marketing Officer Heads New Marketing Strategy on Heels of Strong Finish to 2011; New Agency of Record Nashville, TN …
Sonic Appoints New Chief Marketing Officer
Oklahoma City, OK (RestaurantNews.com) Sonic Corp. (NASDAQ: SONC), the nation’s largest chain of drive-in restaurants, today announced the appointment of…
Moe’s anti-microwave video draws more than 1 million views
“Do not try this at home. Especially if you like to see, smell, hear, touch, talk and breathe.” That’s the…
Top 100 Restaurant Stories of 2011
Response to our first ever year in review (Top 20 Restaurant News Stories 2011) was so great, we just couldn’t…
Drawing Teens and Tweens Into Restaurants Requires Targeted Marketing Strategies, Finds Technomic and C3
Chicago, IL (RestaurantNews.com) Tweens and teens influence the decision making of their friends and families, playing a large role in…
Restaurant Strategies for a Tough Economy
(RestaurantNews.com) In today’s economy it is more important than ever for restaurants to promote their services. Eating out is, after…
Top 20 Restaurant News Stories 2011
Stick a fork in it. 2011 is done. And almost every media outlet in the world has put together some…
How Restaurants Are Using Social Media to Their Advantage
Many restaurants are using social media to enhance an age-old marketing technique: Making customers and their experiences the face of…
Mullen Splits With Panera Over Creative Differences
Mullen and client Panera Bread Co. are parting ways amid what the agency calls creative differences. The Boston-based agency has…
How to Boost Restaurant Traffic Without Discounts
The American hospitality industry is making a comeback, according to statistics compiled by accounting and consulting firm J.H. Cohn in…
McDonald’s to Launch Campaign Focused on Growers
At a time when consumers are increasingly interested in local food movements, where their food comes from and what’s in…
GroupRaise.com Gives Jason’s Deli Competitive Edge on Community Involvement
(RestaurantNews.com) Jason’s Deli expands its community involvement efforts online by creating a national partnership with restaurant fundraising platform www.GroupRaise.com. Today,…
Restaurant Marketing Tips for the Holiday Season
(RestaurantNews.com) The holiday season is the perfect time of year to promote your restaurant. Shoppers are hungry for holiday deals…
Local restaurants finding great value in social media
When people are trying to decide where to go for a meal, coffee or drinks, increasingly they are likely to…
Regional Chain Uses TV To Take On Big Pizza Brands
How does a regional pizza chain compete with the mega marketing budgets of giants like Papa John’s, Pizza Hut and…
Cracker Barrel Old Country Store Refreshes Brand Communications Through New Engagement With Euro RSCG Chicago
Since its first restaurant and country store opened 42 years ago in Lebanon, Tenn., Cracker Barrel Old Country Store has…
Restaurant.com founder stopped failing by heeding clients’ priorities
If you’re dining out on a budget, chances are you’ve come across Restaurant.com, a website that serves up 45,000 discounted…