New Tool Helps Restaurant Franchisees Get a Handle on Community Involvement
(RestaurantNews.com) As a restaurant franchisee, you face many challenges in your daily work- when do you have the time to…
Tag: Restaurant Marketing
Leading Restaurant Marketing Company Expands Nationally And Unveils New Website
Miami Beach, FL (RestaurantNews.com) The restaurant industry is growing rapidly, according to the National Restaurant Association, with 2012 sales expected…
Restaurant Marketing Magazine Summer Issue Sizzles
Over 70 Pages of Practical Solutions, Creative New Strategies and Fantastic Insights for Restaurant Marketers to Drive Sales and Generate…
6 Lessons From a YouTube-Savvy Restaurant
When Matt Levine was opening Sons of Essex, a restaurant on New York City’s Lower East Side last fall, he…
Why McDonald’s Canada Social-Media Success Worked for the U.S.
Arguably McDonald’s biggest social-media success has come from the burger chain’s Canadian division – but the one of the biggest…
Restaurant Marketing Strategies for a Tough Economy
Whether it’s the local diner at the end of the block, the elegant four-star overlooking the city, or the growing…
Why Hosting In-Restaurant Fundraisers Works Better than Coupons
(RestaurantNews.com) In the age of coupon sites like Groupon and LivingSocial, it’s important to look at the value of coupon…
LSM-U, Local Store Marketing University to be Featured at California Restaurant Association’s Western Foodservice Expo
LSM-U, Local Store Marketing University to be offered at West Coast’s Largest Restaurant Industry Show in Anaheim, Monday, August 13th,…
With Franchising on the Rebound, QSR’s Turn to New Mover Marketing
Local Franchisees Turning to Warm Welcoming Packages that Fend off Competition (RestaurantNews.com) The American economy may still be on life…
How Your Restaurant Can Build a Strong Relationship with the College Next Door
(RestaurantNews.com) If you own a restaurant near a college, you know doing business in a college town is much more…
Which restaurants do the best at marketing and promoting?
Good cooking, great service and a pleasant atmosphere. Those are the key components of a successful restaurant. But there’s something…
Burger Wars: Burger King Reigns on Facebook While McDonald’s is the Biggest Mac on Twitter
In-N-Out creates cult-like engagement while Chipotle doesn’t miss a tweet, according to new report from social media benchmarking platform Unmetric.…
State investigating restaurant for church discount after atheist complains
Thanks to a complaint filed by a retired electrical engineer, the Pennsylvania Human Relations Commission is investigating Prudhomme’s Lost Cajun…
National Restaurant Association Partners with DigitalCoCo on New Social Media Solutions for Restaurants
Washington, DC (RestaurantNews.com) The National Restaurant Association (NRA) today announced that it has partnered with DigitalCoCo, the leading restaurant industry…
Restaurant Visits Increasingly Influenced by Online Marketing, Reports NPD
Chicago, IL (RestaurantNews.com) In the first quarter of 2012, six percent of restaurant visits (926 million visits) were influenced by…
Why Every Restaurant Should Have a GroupRaise.com Listing
(RestaurantNews.com) Did you know 57% of adults say they are likely to make a restaurant choice based on how much…
Panera Bread Selects Creative Agency Cramer-Krasselt
St. Louis, MO (RestaurantNews.com) Panera Bread has chosen Cramer-Krasselt as its new creative agency following an agency review. “We are…
Online Marketing Helps Restaurants Personalize Offers to Consumers, According to New National Restaurant Association, LivingSocial Research
Study Finds Customization Vital to Effective Marketing and Business Growth Chicago, IL (RestaurantNews.com) Restaurants use online and email marketing to…
El Pollo Loco Names Butler, Shine, Stern & Partners New Advertising Agency of Record
BSSP will handle brand strategy and communication needs for the nation’s leading flame-grilled chicken chain. Costa Mesa, CA (RestaurantNews.com) El…
National Restaurant Association and LivingSocial Partner to Research Restaurant Marketing Best Practices
Partnership Will Include National Study on Restaurant and Consumer Attitudes, Development of Best Practices for National Restaurant Association Members Washington,…
Phoenix Marketing International Introduces a 24-Hour Advertising Testing Service for Restaurants
AdPi® Express Delivers Detailed, Actionable Insights Overnight Rhinebeck, NY (Restaurant News) Phoenix Marketing International announced a breakthrough advertising effectiveness measurement:…
Captain D’s Launches New Brand Campaign, “For the Love of D’s”
Chief Marketing Officer Heads New Marketing Strategy on Heels of Strong Finish to 2011; New Agency of Record Nashville, TN …