McDonald’s firms up mobile strategy to drive in-store traffic
Fast food giant McDonald’s is making a bigger play in the mobile space with the launch of a new application…
Tag: Restaurant Marketing
Cracker Barrel Old Country Store Signs New Ad Agency
Cracker Barrel Old Country Store recently shook hands over a freshly signed contract with their new advertising agency of record…
Clever or creepy? Restaurant’s web of data
Chef and owner of award-winning Brisbane fine diner Restaurant II, David Pugh says information-gathering tactics are all about tailoring the…
Expion Helps Applebee’s Drive Local Customer Engagement on Facebook
Expion, a social media management company, has been working for over a year with three of the ten largest Applebee’s…
El Pollo Loco Gets Fired Up
El Pollo Loco is firing up the brand this month through a multi-faceted campaign that includes new television and radio…
Domino’s Utilizes Social Media To Reinvent Company
Dennis Maloney, vice president multimedia marketing at Domino’s, told the ANA social media conference in New York about how the…
Burger King Shifts $300 Million Media Business to Starcom
Burger King Corp. has shifted its $300 million media-buying business from WPP’s Mindshare to Publicis’ Starcom without a review. The…
Pinchers Crab Shack sues Wendy’s for use of slogan
You can’t fake fresh. It was a fresh slogan back in 2004, when Pinchers Crab Shack had first used it.…
Yum CEO Challenges Roster Agencies to Help It Boost Business in U.S.
David Novak, the chairman-CEO of Yum Brands, is on a mission to lift sales at the restaurant company — the…
Papa John’s bolsters pizza orders via mobile ad
Pizza chain Papa John’s is encouraging food sales via mobile banner ads that take consumers to the company’s optimized site…
Restaurant Local Store Marketing University to Debut at Western Foodshow
Duke Marketing, LLC, an integrated marketing communications firm, announced today the launch of LSM-U, “Local Store Marketing University”, an educational…
New Report Reveals What Drives Hispanic Restaurant Visits
Hispanic consumers currently comprise 16 percent of the U.S. population and are projected to reach 30 percent by the year…
Restaurant News Bites: Moe’s, White Castle, Chuck E. Cheese
New research conducted by Technomic shows that the burger sensation is on the rise again. In 2009 just 38 percent…
Restaurant News Bites: Famous Dave’s, Salad Creations, Red Robin
Restaurant marketing success relies on the owner’s ability to highlight the location’s best features in way that guests can find…
Setting The Table: Marketing Tips For Restaurants
Running a restaurant is, above all things, a people business. You’re selling more than just food: from the hostess to…
Taco Cabana’s Infusion of Fun and Flavor Makes for a Brighter, Bolder Brand
Fans familiar with Taco Cabana will begin to see changes starting today as the brand takes its first steps into…
Carl’s Jr. and Hardee’s Launch New Hand-Breaded Chicken Fillet Sandwich
Carl’s Jr. and Hardee’s restaurants, known for being industry leaders in innovative, premium-quality fast food, launched their newest menu item,…
Restaurants cater to new tastes, shrinking wallets
As the restaurant industry slowly recovers from two years of traffic declines, operators are rolling out more and more options…
Restaurant News Bites: Panera, Smokehouse Grille, Woody’s Bar-B-Q
After years of bringing in new cash-strapped customers through value menus and lower prices, the biggest fast food chains are…
McDonald’s Cranks Social Media Hydrant for NYC Summer
McDonald’s is saturating metro New York with social media marketing this summer. A “Toast Your Town” campaign running for the…
Panera Launches First Major TV Campaign
While many restaurant chains are spending their marketing dollars pushing products, often ones on a dollar or value menu, Panera…
T.G.I. Friday’s Launches Facebook Buy Your Friend A Beer App
Unofficially dubbed the “summer of beer” by Friday’s and its Better with Brew menu, Facebook users can help their friends…