Carl’s Jr. and Hardee’s Launch New Hand-Breaded Chicken Fillet Sandwich
Carl’s Jr. and Hardee’s restaurants, known for being industry leaders in innovative, premium-quality fast food, launched their newest menu item,…
Tag: Restaurant Marketing
Restaurants cater to new tastes, shrinking wallets
As the restaurant industry slowly recovers from two years of traffic declines, operators are rolling out more and more options…
Restaurant News Bites: Panera, Smokehouse Grille, Woody’s Bar-B-Q
After years of bringing in new cash-strapped customers through value menus and lower prices, the biggest fast food chains are…
McDonald’s Cranks Social Media Hydrant for NYC Summer
McDonald’s is saturating metro New York with social media marketing this summer. A “Toast Your Town” campaign running for the…
Panera Launches First Major TV Campaign
While many restaurant chains are spending their marketing dollars pushing products, often ones on a dollar or value menu, Panera…
T.G.I. Friday’s Launches Facebook Buy Your Friend A Beer App
Unofficially dubbed the “summer of beer” by Friday’s and its Better with Brew menu, Facebook users can help their friends…
Online Daily Restaurant Deals Drive Positive Consumer Behavior
Technomic has found that online daily deals are attracting new and infrequent customers to participating restaurants. The Chicago-based food industry…
Dallas-Based Pizza Hut and Miami-Based Burger King Corp. Throw Down the Gauntlet
As the competition heats up on the court, two legends in gastronomy collide off the court – the creators of…
Why surf champ Kelly Slater teams up with San Diego restaurant chain
Professional surfer Kelly Slater, who has long been a symbol of the healthy athlete, has been hired as a pitchman…
Fast food restaurant apps lack that special ingredient
In an era where Taco Bell has its own YouTube channel, it’s weird how impossibly inessential most of the apps…
Philly Pizza Restaurant Rolling in the Dough with Text Message Marketing
Main Line Pizza, in Wayne, Pennsylvania, is rolling in the dough since it began using text message marketing a year…
Restaurants Serving Up Social Media Connections
by Mark Smith Technology has changed the way people communicate with each other. These advances have made the world a…
Dunkin’ Donuts, Boston Red Sox Team Up for Advertising Campaign
Dunkin’ Donuts has recruited an all-star Boston Red Sox lineup to launch a new “What Are You Drinkin’?” campaign that…
Social media helps restaurant get off ground
When Dean Slover and his business partners were preparing to open RnR Restaurant and Bar, they debated over whether to…
For Restaurants, Direct Mail Spices Up Marketing Success
According to the United States Post Office, “profitability of [marketing] campaigns [is] increased by as much as 20% when direct…
Restaurant Operators to Get More Social at NRA Show 2011
With eight out of 10 restaurant operators saying social media will be an increasingly important marketing tool, the National Restaurant…
Consumers Serve Up Advice to Restaurants Looking to Increase the Frequency of Their Visits
As the coupon and discount battles continue in the foodservice industry, a new survey conducted by Radius Global Market Research…
Captain D’s Appoints Monte Jump as Executive Vice President of Marketing
Continuing to strengthen and enhance Captain D’s executive team, Phil Greifeld, CEO & President, announced its newest member, Monte Jump,…
How to Use Flyers to Promote Your Restaurant Business
Flyers are a great way to advertise your restaurant without spending a lot of money in the process. In this…
Restaurant finds success in LivingSocial coupons
This recent January was not a good one to be in the restaurant business in downtown Hartford. Heavy snow narrowed…
10 Tips on Restaurant Guerilla Marketing
If you’re restaurant is suffering a financial backlash because your customers are suffering from cabin fever – as most Northern…
Crispin’s Breakup With the King Results in $300 Million Whopper Sacrifice
The seven-year relationship between Burger King and MDC Partners’ CP&B outlasted multiple marketing chiefs, ad-induced franchisee tension and controversial campaigns.…