In Food Commercials, Flying Doughnuts and Big Budgets
The sauce will not behave. It is supposed to drip twice, on cue, from the bottom right-hand corner of a…
Tag: Restaurant Marketing
Restaurant News Bites: Friendly’s, KFC, Veggie Grill
The Friendly’s Ice Cream restaurant chain has laid off an estimated 1,260 employees. This came last Tuesday night after an…
Restaurant News Bites: Whataburger, Garbanzo, Wingstop
Many of the owners of the most successful and popular food trucks are opening brick-and-mortar locations. The low-cost and investment…
KFC: TV ads need to make more profound difference
KFC said a “fundamental step change” is needed in terms of its communications especially its TV advertising, as the fast…
Whataburger to Launch Documentary Style Marketing Campaign
The week of Oct. 10, Whataburger will launch an all-new marketing campaign reflecting the customer loyalty, employee pride, and craveable…
Good Times Restaurants to Feature Cheech & Chong in Radio Campaign
Good Times Restaurants Inc. has announced a new radio campaign featuring iconic 1970’s comedians Cheech & Chong to promote their…
Chipotle ups the ante on its marketing
Chipotle Mexican Grill Inc.’s success with hormone-free dairy products, naturally raised meat and local produce has the restaurant chain taking…
Bold Commercials and Flavors Aim to Spice Up Chili’s Brand
In a new ad for Chili’s, the 36-year-old restaurant chain, an office worker in his 20s approaches the cubicle of…
Garfield the Cat Will be Eating Straw Hat Pizza From Now On
Straw Hat Pizza, the original California Pizza since 1959, announced today it has licensed the famous Garfield cartoon character from…
Has Burger King’s First McGarryBowen’s Ad Helped the Brand?
When Burger King’s first spot by McGarryBowen broke, many industry people had a lot to say about it. “It could…
Crave Restaurants Team Fantasy Football with Favorite Foods
CRAVE restaurants are adding some healthy competition to the menu this fall with the launch of Fantasy CRAVEBall, a fantasy…
Outback Steakhouse Free Steak Dinner Deal a Restaurant Marketing Win
Outback Steakhouse has made a move that will dominate restaurant marketing news this week, and possibly far into the future.…
Burger King freshens fast-food image
Even Burger King is embracing the freshy-changey thing. In the first of many steps to reinvent itself over the next…
Subway Takes On Grease In Product Launch Spots
Subway is taking shots at the grease in some other QSR foods in two TV spots for its latest product…
Why are restaurant websites so horrifically bad?
While lots of people have noted the general terribleness of restaurant sites, I haven’t ever seen an explanation for why…
mobully Announces the Release of First True Two-Way Text Message Solution for Digital Guest Management for Restaurants
Replace Pager Systems and Opt-in Guests to Digital Marketing Greatly Increases ROI SAN FRANCISCO, CA (RestaurantNews.com) mobully (www.mobully.com) announces the…
McDonald’s firms up mobile strategy to drive in-store traffic
Fast food giant McDonald’s is making a bigger play in the mobile space with the launch of a new application…
Cracker Barrel Old Country Store Signs New Ad Agency
Cracker Barrel Old Country Store recently shook hands over a freshly signed contract with their new advertising agency of record…
Clever or creepy? Restaurant’s web of data
Chef and owner of award-winning Brisbane fine diner Restaurant II, David Pugh says information-gathering tactics are all about tailoring the…
Expion Helps Applebee’s Drive Local Customer Engagement on Facebook
Expion, a social media management company, has been working for over a year with three of the ten largest Applebee’s…
El Pollo Loco Gets Fired Up
El Pollo Loco is firing up the brand this month through a multi-faceted campaign that includes new television and radio…
Domino’s Utilizes Social Media To Reinvent Company
Dennis Maloney, vice president multimedia marketing at Domino’s, told the ANA social media conference in New York about how the…