Taco Bell celebrates Y2K nostalgia with the Decades Y2K Menu featuring the revival of iconic favorites - Cool Ranch Doritos…
August 28, 2025
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Taco Bell brings back one of the best-selling menu innovations of 2024, the Cheesy Street Chalupas, starting August 14, available…
August 14, 2025
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Taco Bell is testing a new Luxe Value Menu that is anything but basic - featuring five bold, elevated items…
July 17, 2025
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Street Chalupas are back and bolder than ever, featuring a crispy toasted cheddar shell, vibrant street taco-inspired fillings, and all-new…
March 27, 2025
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The latest milestone in Taco Bell's ongoing Taco Tuesday journey moves this year's National Taco Day from 10/4 to 10/1…
September 18, 2024
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Taco Bell's latest menu innovation features several fresh and premium ingredients wrapped in cheese stuffed chalupa shells
July 18, 2024
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Regional Favorite Burrito and Quesadilla Food Mash-Up Goes Mainstream Following Best Test Market Response Since Doritos® Locos Tacos Irvine, CA …
June 9, 2014
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One Saturday morning in January 2013, Heather Mottershaw was at home scrolling through status updates on Facebook when a photo…
May 29, 2014
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Irvine, CA (RestaurantNews.com) Taco Bell Corp., a division of Yum! Brands, Inc. (NYSE:YUM), announced today that Brian Niccol will be…
May 20, 2014
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Taco Bell® Extends “Innovation on the Inside” Thematic Across Social Platforms to Support Next Doritos® Locos Tacos Launching Nationally May…
May 8, 2014
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Fort Smith, AR (RestaurantNews.com) K-MAC Holdings Corp., headquartered in Fort Smith, AR, has acquired 21 Taco Bell restaurants from Ricksim,…
April 4, 2014
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The Waffle Taco and A.M. Crunchwrap™ Will Go Nationwide as Part of the Largest Menu Expansion in Taco Bell History…
February 24, 2014
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Irvine, CA (RestaurantNews.com) The brand that brought its fans exclusive products like Mtn Dew® Baja Blast™ and Doritos® Locos Tacos…
January 17, 2014
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Taco Bell® and Frito-Lay® Continue Successful Cross-Channel Partnership Through Latest Launch Irvine, CA (RestaurantNews.com) After weeks of fans guessing via…
August 13, 2013
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Irvine, CA (RestaurantNews.com) Taco Bell® today announced that it will discontinue kid’s meals and toys at its U.S. restaurants, becoming…
July 23, 2013
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If the Doritos Locos Tacos are not filling your Taco Bell-chip mashup needs, don’t worry. The chain is reintroducing the…
May 24, 2013
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The latest flash point in America’s fast food wars and the hottest thing on the counter is not a new…
April 2, 2013
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Taco Bell turned in unexpectedly strong sales in 2012, but delivering a second consecutive year of restaurant sales growth will…
March 21, 2013
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Highly Anticipated, Most Socially Requested Taco Bell Product Launch to be Largest Marketing Campaign in Brand’s History Irvine, CA (RestaurantNews.com) …
March 7, 2013
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Fans Asked For It – and Now Taco Bell’s Most Successful Menu Item Ever Will be Joined by Fan-Favorite Cool…
February 13, 2013
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Taco Bell’s Super Bowl LIVE MÁS commercial, “Viva Young,” that aired during the second quarter of Super Bowl XXLVII directed…
February 4, 2013
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Brand Also Reveals Details for Cantina Bell® Super Bowl Pre-Game Commercial ‘LIVE MÁS® Monday’ Offers a Free Churros With Any…
January 29, 2013
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