In an effort to increase awareness of its already established healthful menu options, Culver’s Restaurants are launching a community-based Mindful Choices program aimed at promoting choice and dispelling the idea that eating at Culver’s is not a healthy option.
“Culver’s has always taken a proactive approach to providing nutritional information to our guests,” says Jim Doak,” Director of Research and Menu Development at Culver’s. “For over 10 years we have fully disclosed our nutritional information in each restaurant and on our web site. We believe living a healthy lifestyle starts with good information and the ability of each person to choose how and what they eat. We also provide a web-based meal builder on culvers.com that allows anyone to customize a meal to their specific dietary needs,” he adds.
The campaign covers all of Culver’s 425 restaurants across 18 states. It involves community outreach to health care providers, fitness clubs and corporate wellness programs as well as in-restaurant education.
Mindful Choices will highlight a number of nutritional options Culver’s has always offered guests including full meal examples that fall under 500 calories such as:
- Single ButterBurger with ketchup, mustard, pickle & onion, side salad & medium diet drink
- Beef Pot Roast Sandwich, side salad & medium diet drink
- Flame Roasted Chicken sandwich, side salad, & medium diet drink
“There’s no question that Culver’s is a fast food chain with menu items that span the nutritional and caloric scales, but our goal through Mindful Choices is to continue to promote and develop healthful dining choices for our guests and to ensure that this information is clearly available to them,” adds Doak.
Culver’s serves fresh food, always cooked to order, with genuine family values to each and every guest. Culver’s is an expanding franchise system with more than 425 independently owned and operated restaurants in 18 states. The restaurants’ award-winning customer service is based on small-town, Midwestern values, genuine friendliness and an unwavering commitment to quality and cleanliness. Signature items include the ButterBurger®, made from fresh, never frozen U.S. beef, and fresh Frozen Custard, including the famous Flavor of the Day program. For more information, visit www.culvers.com, www.culvers.com/facebook or www.twitter.com/culvers.
