If you’re restaurant is suffering a financial backlash because your customers are suffering from cabin fever – as most Northern Californians are after 22 days of rain – it may be time for a guerilla marketing campaign. A well planned campaign will increase business and, if effectively executed, will enable you to compete in a market flooded with competitors with their eyes on your dining dollars.
The principles of guerilla marketing are based on timing and imagination. The campaigns are developed on unconventional and often unexpected promotions. Once upon a time, email was king in the guerilla marketing world, but as of this writing – and it may change tomorrow – Twitter is king of the insty marketing promo.