Smashburger kicked off 2013 with the opening of its 200th restaurant and a fresher look featuring earthy materials mixed in with contemporary graphic designs. As the chain tries to delineate the differences that help them stand out from other burger joints, it has added softer lighting, exposed wood ceiling panels, stainless steel table trims and digital menu boards. The new look and feel of the restaurants allow the chain to directly compete with other casual dining options. See more . . .