Michigan-based Biggby Coffee has more than one thing to “B” happy about this March. First the Midwest coffee franchise is celebrating its 16th birthday. Biggby Coffee opened its first store in East Lansing on March 15, 1995. The celebration will be in full swing on March 15th when all customers get a “sweet” deal when all tall sweet and creamy hot drinks are just 99 cents!
Biggby Coffee is also celebrating its 15th straight month of growth and is coming off its best year to date in 2010. Positive same store sales during the last 15-months and overall growth of nineteen percent in 2010. “This is an exciting time for Biggby Coffee!” Founder and CEO Bob Fish aka “Biggby Bob” said. “We’re happy to be celebrating our 16th birthday with our amazing franchise family and all of our fans. Many of our customers have been with us since we first opened in 1995 while others are just finding us for the first time. Either way we want to say thank you!”
As a special thank you to all new and long standing customers, all participating Biggby Coffee stores will offer all tall sweet and creamy hot drinks for 99 cents on March 15! Want something frozen? No problem! Upgrades and larger sized drinks on the menu are available too for a reduced cost to help celebrate BIGGBY’s Sweet 16th Birthday!
When Biggby Coffee opened its doors in 1995, partners Fish and Roszel did so with the desire to make the “gourmet coffee” approach a fun one. The Company did so, not only by including the values of being happy, having fun, making friends, loving people and drinking great coffee, but also offering up fun drinks with names like Caramel Marvel and Teddy Bear. “Ordering coffee in our shops is always fun,” said Fish, “even if you are here for the first time you can order any of our drinks and have a memorable experience.”
This ongoing upbeat attitude is reflected in Biggby Coffee’s ongoing growth success as evidenced by 15 straight months of growth, nineteen percent growth last year and over 65% growth in sales over the last 4 years. The unique approach and all locally-owned and operated stores have helped Biggby Coffee increase to 128 stores open or under contract in six states.
East Lansing, Mich.-based Biggby Coffee opened a single store in March of 1995 based on the founding principal that coffee-lovers and coffee-curious alike would benefit from a less pretentious approach to the standard gourmet café paradigm. Biggby Coffee introduced connoisseur-worthy drinks only with pronounceable names like Teddy Bear and Caramel Marvel, and barista staff surprised guests with simple gestures like free kazoos and bouncy balls for no other reason than to brighten their day. The “Big ‘B’” on the orange background caught on, and today Biggby Coffee has 128 cafés open or under contract across six states including Michigan, Ohio, Illinois, South Carolina, Wisconsin and Texas. For more information, visit www.biggby.com.