The use of technology has become part of everyday life for consumers, and businesses are adapting marketing strategies to reach consumers through those channels. The National Restaurant Association today announced a new partnership with CMSText to bring text message marketing solutions to its 380,000+ member restaurant locations to help them boost profitability and build guest loyalty.
“Technology plays a major role in the restaurant business today, and we are committed to bringing new profit-building tools and solutions to our members,” said David Gilbert, Chief Operating Officer, National Restaurant Association. “Many restaurants are evolving their marketing strategies to fit consumer lifestyles and text messaging has proven an effective tool. Through our partnership with CMSText, we are able to offer first-rate mobile marketing services that can boost guest traffic and loyalty.”
“Being chosen by the National Restaurant Association as their mobile marketing partner is a great honor because of their powerful reputation for commitment to excellence for their members,” said Conrad R Carney II, Founder and CEO of CMSText. “This partnership provides us with a great opportunity to benefit our communities and grow our business. Both our organizations are based on dedication, caring, and attention to detail, which are our mutual foundations.”
According to National Restaurant Association research, roughly one out of four fullservice and more than half of quickservice operators said they are likely to incorporate text messaging into their restaurant business in the next year or two. In addition, roughly one in five consumers say they would likely utilize the option of receiving cell phone text message notifications of daily specials at restaurants.
National Restaurant Association members receive exclusive rates on CMSText cell phone text message marketing services, which include customizable plans and 24-hour support. Restaurant guests opt-in to receive messages with information, specials and events from the restaurant via SMS text message. Restaurants are able to offer coupons and other loyalty incentives through the service, and manage contact lists to target messages to specific guests at specific times.
For additional information, visit http://restaurant.org/tools.
Founded in 1919, the National Restaurant Association is the leading business association for the restaurant industry, which comprises 945,000 restaurant and foodservice outlets and a workforce of nearly 13 million employees. Together with the National Restaurant Association Educational Foundation, the Association works to lead America’s restaurant industry into a new era of prosperity, prominence, and participation, enhancing the quality of life for all we serve. For more information, visit our Web site at www.restaurant.org.