David Angelo, Chief Creative Officer of independent agency David&Goliath (www.dng.com), announced today that the LA office has been named agency of record for CKE Restaurants, Inc., parent company of fast food chains Carl’s Jr. and Hardee’s following a review.
As agency of record, David&Goliath will be responsible for all traditional media creative, with a heavy focus on broadcast. 72andSunny, the digital incumbent on the account, will continue as digital agency of record. Media duties, handled by the Interpublic Group of Co.’s Initiative, were not part of the review. Combined media spend for both brands is approximately $100M.
“This is a huge win for us, and we’re absolutely thrilled to be working with Carl’s Jr. and Hardee’s,” Angelo said. “At David&Goliath we love to take on Goliath-sized challenges, and no industry is more of a challenge than the QSR category. We can’t wait to get to work.”
The win comes on the heels of a new business surge for the agency, which has, over the past decade, steadily established itself as a creative and strategic powerhouse with game-changing campaigns for clients including Kia Motors, MGM Resorts, Universal Orlando and Bacardi. Last month, David&Goliath was named agency of record for the California Lottery.
“David&Goliath really seemed to understand the core of our brands’ image and attitude, and that came through clearly in the pitch,” said Brad Haley, Executive Vice President of Marketing for CKE Restaurants, Inc. “So, while they presented a fresh new way to portray Carl’s Jr. and Hardee’s in our marketing communications, they retained the edginess and risk-taking that we have become famous for over the years.”
New work for Carl’s Jr. and Hardee’s is tentatively scheduled to launch in the spring of 2011.