Pop-up restaurants are the latest food craze and big name chefs across the US are getting in on the game.
Temporary restaurants in existing spaces, and rotating chefs taking over underutilized kitchens, help restaurants drive additional revenue and provide an outlet for chefs to express their culinary creativity, without a large upfront investment.
Demand from diners is further proof that the pop-up trend will continue to grow in 2011. Pop-up restaurants are trendy, in high demand and can vanish as quickly as they appear, making them awesome but often elusive for securing a table.