Tweeting about eating may seem like Internet noise to some, but the folks at Louisville-based Yum! Brands’ KFC, Pizza Hut and Taco Bell, as well as Papa John’s International, increasingly are talking back.
Reading and reacting to the daily blizzard of tweets, Facebook posts and other social media traffic has increasingly become an integral part of the restaurant industry.
All have staff who read and respond to what people say about the brands online. Most post specials and coupons, too, like the regular Facebook promotions local pizza chain BoomBozz offers to Facebook fans. Just as important, companies say, is to act or talk back to what consumers are saying about their brands.