An Android app and the ability to order a drink from a mobile phone are coming soon, an executive from Starbucks said as he shared lessons and tips from his company’s experience offering mobile applications.
Starbucks claims to have developed the very first iPhone app, which was an alert that people using the first iPhone received showing the name of the song playing in a Starbucks store when they walked in, said K.C. MacLaren, director of mobile and emerging platforms at Starbucks. He spoke at the Mobile Northwest conference on Monday in Seattle.
Since then, Starbucks has offered mobile apps to iPhone and BlackBerry users that let people manage their Starbucks cards and pay for drinks in the stores. The in-store payment service has handled millions of transactions, MacLaren said.