In an era where Taco Bell has its own YouTube channel, it’s weird how impossibly inessential most of the apps for fast food restaurants are.
I mean, here we are in 2011 and I can send tweets back and forth with @BurgerKing, but if I want to play some weird app game featuring The King, or even just figure out where the closest BK is to my current locale, I’m totally out of luck. How is that possible?
I find the former problem much more disconcerting than the latter. It’s certainly not hard to go anywhere else on the Internet to find the location of a restaurant near you, but that hasn’t stopped numerous restaurants, including Taco Bell and McDonald’s, from offering extremely bare bones restaurant locator apps.