Jerry Murrell, CEO and founder of Five Guys Burgers and Fries, loves eating burgers from his West Coast competitor, In-N-Out Burger.
That might seem strange, but Murrell doesn’t see it.
“We love In-N-Out Burger. We love it,” Murrell said in an interview with TheStreet last week. “In-N-Out Burger just opened up in Dallas and when they opened up our business almost doubled. We help them and they help us. We just love the way they run their business.”
Murrell adds: “The more In-N-Out grows, the better it is for us. It creates a better image for the industry. The more better-burger [establishments] around, the better it is for everybody.”