McDonald’s is saturating metro New York with social media marketing this summer. A “Toast Your Town” campaign running for the next three months will use Foursquare, Twitter, and Facebook, as well as display ads and traditional media.
The Foursquare element kicks off today, as geo-social users in five NYC boroughs and four metro communities in New Jersey, Connecticut, and New York will compete – locale vs. locale – from now until Labor Day. The borough or locale that collectively records the most check-ins at McDonald’s locations for the next two weeks will be offered a complimentary McCafe beverage on July 7. The same 14-day challenge will be repeated two more times, with the winning borough/locale getting a free McCafe drink on Aug. 8 and Sept. 1. Consumers will have to check in on those days to redeem the offer.