Good Times Restaurants Inc. has announced a new radio campaign featuring iconic 1970’s comedians Cheech & Chong to promote their limited time Santiago’s Green Chile menu.
“We asked our ad agency, Sukle Advertising, to come up with a creative platform that pushes the envelope with breakthrough qualities consistent with our historically irreverent brand personality and they certainly filled that bill with very funny scripts delivered by Cheech and Chong,” said Boyd Hoback, President and CEO. He added, “We originally questioned whether Cheech & Chong are relevant to our customer base, but they are gaining new traction and affinity, particularly with the millennial crowd having appeared on the Simpsons, That ‘70s Show and a national comedy tour. While their personas are still tied to their movie and comedy album characters from many years ago, our ads make light of them turning All Natural and Good Times now being the dispensary of happiness.”
The company said that it has created three radio spots that will air throughout October and November. The ads highlight Good Times’ Cheeseburger Burrito, Green Chile Fries and Green Chile Sliders, all featuring Santiago’s authentic Hatch Valley New Mexico green chile.
Hoback added, “We found that our customers use us primarily for the quality of our all natural, made to order products and because they feel better about themselves for choosing Good Times, so we are aligning our brand communications under the theme of ‘Happiness Made to Order.’ Using Cheech & Chong is a fun, tongue-in-cheek way to bring that to life and not take ourselves too seriously.”
Good Times Burgers & Frozen Custard has 46 restaurants, mostly in Colorado serving premium quality, 100% all natural beef burgers, chicken sandwiches, and fresh frozen custard.