The signature appeal of dinner at The Melting Pot restaurant is intimacy and romance in a cozy booth with wine and tabletop fondue.
So how will The Melting Pot open up locations in Saudi Arabia, an Islamic-oriented country with strict cultural rules prohibiting alcohol and mixing of men and women in public?
Answer: Much like every other U.S. chain has, by very carefully adapt everything American to local ways.
It’s a balancing act a slew of U.S. and European brands – from Starbucks to Frederick’s of Hollywood – are attempting to cash in on the oil-rich region, without upsetting local sensibilities.