Walk into any Sweetgreen restaurant and alongside your locally grown mesclun topped with organic dressing you’re likely to get a helping of Hot Chips — the band, not the food.
“Music for us is part of our DNA,” says Jonathan Neman, the 27-year-old co-founder of the Washington restaurant chain. In fact, he and his two partners care so much about the music that plays in their dozen locations, they personally crafted the playlists, creating eclectic blends that run from The Cure to today’s British indie Blood Orange.
“When you’re dining the food is important, the smell is important, the way it looks is important. And what you’re listening to is important,” he said.