Restaurants are consistently the top local and mobile search category according to considerable query log data from multiple sources.
The study found that 95 percent of smartphone users conduct restaurant searches. It also found that 90 percent of these users “convert within the day,” meaning they go out to eat. Perhaps more striking is the fact that 64 percent were found to covert either “immediately” or “within one hour.” This is reminiscent of the 2010 statement by Microsoft-Bing that 70 percent of mobile search users complete a search-related task within an hour vs. one week on the PC.
Tablet and smartphone user behaviors are not the same, however. While that may now be common knowledge, the study documented some specific differences in the restaurants category.