If your restaurant offers delivery services, you may have one really big untapped restaurant marketing idea sitting idle in your parking lot (or rolling meekly down the road). While some of the big pizza chains have known the importance of branded delivery vehicles for years, far too many non-pizza operators (and smaller chains) have overlooked this great opportunity to communicate the brand personality and positioning, as well as opportunities for stimulating loads of viral messaging. A branded restaurant delivery vehicle can pay for itself multiples over in the value of word of mouth marketing, social/viral buzz and public awareness through press and traditional media mentions.
Here are a few cool branded delivery vehicles that caught our eye. We just love companies that think outside of the box like this (and love even more when clients come to us with the kind of open mind that this sort of thing takes).