There’s no such thing as a free lunch.
Whoever said that must not live in Atlanta. In the last month alone, we’ve been tempted with a range of free items, including breakfast at Chick-fil-A, McDonald’s coffee, King of Pops treats, kids’ meals at Moe’s, Arby’s sandwiches, Ted’s Montana Grill cookies and appetizers at Marlow’s Tavern. (And most recently, BOGO Happy Meals.) OK, most of these aren’t literally a free lunch, though what you get from these promotions is clear.
But what do the businesses get?
“Over a long period of time, we hope to keep our customers who love our product, and win customers who weren’t familiar with it,” says Robin Lomax, the Atlanta area marketing director for Chick-fil-A, who spearheaded the chain’s Great Tea Giveaway this summer. “There is expectation that we will hopefully see increased tea sales.”