Sandy Springs-based Arby’s is on a drive to make its food more attractive to keep customers from migrating to competitors such as Wendy’s and McDonald’s.
Nearly two months after Arby’s was sold to Atlanta private equity firm Roark Capital Group, the chain known for its roast beef sandwiches and curly fries says it is improving the perceptions of its menu. But there is much work to do.
A recent Consumer Reports survey gave Arby’s low scores for taste. Arby’s ranked at the bottom of 11 sandwich and sub chains. Firehouse Subs, Jason’s Deli and Jersey Mike’s Subs topped the list.
Recently, Arby’s gave The Atlanta Journal-Constitution access to its test kitchen and top executives to discuss planned upgrades.