To celebrate the system-wide introduction of Lavazza, Italy’s Best Selling coffee, Atlanta Bread has announced that Monday, May 23rd will be FREE Coffee Day! All Atlanta Bread Facebook “Fans” will receive one FREE cup of Lavazza all day long, one cup per customer.
“At Atlanta Bread, we are proud to be known as The Ultimate Third Place,” said Jerry Couvaras, Atlanta Bread’s President and CEO. “From our food to our décor, design and our signature service model, we are constantly looking for ways to enhance the Guest Experience. As part of this Guest Experience Enhancement initiative, we are embarking on a process to further enhance the quality of our beverages. The introduction of Italy’s favorite coffee is a major step in this process and we are pleased that our guests will now be able to enjoy Lavazza coffee throughout the Atlanta Bread system. I can think of no better way to introduce this premium coffee to our guests than offering them a FREE cup.”
With its international appeal, dedication to social responsibility, and their stellar reputation of high quality and originality, Lavazza’s brand strength’s match well with Atlanta Bread’s core values and market positioning. To ensure customers would be happy with the new flavor profiles, Atlanta Bread conducted extensive testing of the family of Lavazza coffees. The consumer tests generated very favorable and passionate guest feedback, as the positive response was widespread throughout a variety of different regions in the U.S.
The new Lavazza coffee flavors include a 100% Arabica House Roast, featuring a blend of mild coffees from the highlands of Central and South America, providing a full flavored cup of aromatic coffee; a Dark Roast composed of full bodied Brazilian coffees featuring a balance of smoky and caramelized flavors; a Decaf House Roast, which blends a careful selection of coffees from South America and Asia to create a sweet and smooth flavor, as well as a 100% Arabica Vanilla Nut and a Decaf Vanilla Nut.
“The Lavazza introduction is only the first step in our initiative to enhance the overall guest beverage experience. In fact, for the past several months we have been testing one of the world’s highest quality teas which we expect to roll out with new iced and hot tea options by the summer,” said Couvaras. Our ongoing goal is to look for new ways to “flavor our guests day.”
Atlanta Bread is a privately-held, fast-casual restaurant concept. The concept recently underwent a thorough revitalization, which included a refreshed branding campaign, an award-winning new design and an updated menu. Named one of the nation’s top Facilities in the 2009 and 2010 Fast-Food Zagat surveys, Atlanta Bread has an inviting atmosphere that encourages customers to make Atlanta Bread their third home. The company flavors its customers’ days from early morning through the evening with its continuous service model. Breakfast includes freshly-made items such as bagels, pastries and hot breakfast sandwiches. For lunch and dinner, the bakery cafés offer a variety of options including hot soups and unique sandwiches, paninis and salads. Gourmet coffees and fresh-baked goods are served throughout the day. Atlanta Bread is recognized as one of the Top 10 Best Fast-Casual Family Restaurants by Parents magazine, one of the Top 10 Healthiest Fast-Food Restaurants by Health magazine, one the Top 50 Movers and Shakers by Fast Casual Magazine and one of the Top 5 restaurants in terms of offering Healthy Options by Zagat. Atlanta Bread currently has more than 80 locations spanning over 20 states.