Burger King Corp. has shifted its $300 million media-buying business from WPP’s Mindshare to Publicis’ Starcom without a review. The move will also consolidate planning and buying within Starcom, the company said in a statement.
According to the statement, “Burger King Corp. and Mindshare, the company’s media agency of record, have mutually decided to end their business relationship. BKC appreciates the partnership with Mindshare over the past seven years.”
Mindshare, which referred calls for comment to the client, will continue to work with BK during a transition period, the company added. Starcom’s Tapestry unit, which began working with BK in 2008, will remain BK’s multicultural media agency of record in the U.S.