Cafe Enterprises Inc. proudly introduces FATZ, a contemporary, casual restaurant concept formerly known as Fatz Cafe, with 47 restaurants in the Carolinas, Georgia, Tennessee and Virginia. The new brand and logo represent FATZ’s message to evolve and stay current for its guests while continuing to provide quality, craveable food in an environment that feels like home.
Fatz Cafe started with humble beginnings in 1988, in Spartanburg, SC, and spread from one peach shed to a sensation across the Southeast with its varied, reasonably-priced menu, ample portions of quality food and upbeat service in a comfortable atmosphere. Today, FATZ still believes in the same ideals that originated in that fruit stand 22 years ago and strives to deliver warm, friendly service with housemade, quality ingredients to create a “home away from home” for every guest that walks through the door.
In addition to the brand relaunch, which will continue to unveil itself across every location over the next few years, FATZ introduces a new expanded menu that brings back FATZ favorites from menus past and offers 24 brand new items. The menu boasts a variety of items made with quality ingredients, ranging from hand-chopped salads and sizzling appetizers to fresh seafood dishes and housemade desserts. As a result of industry trends and guests’ feedback, FATZ now offers a new “Lite Side” menu for health conscious guests looking for lite and delicious options. These 10 menu items are all under 550 calories, packed with flavor and leave guests feeling full while maintaining their diet goals.
The first FATZ opened in a converted peach shed in Spartanburg, S.C., in November 1988, and now has 47 restaurants throughout the Carolinas, Georgia, Tennessee and Virginia. Fatz, a subsidiary of Cafe Enterprises, Inc., ranked No. 34 in the 2010 South Carolina100 list of the state’s largest privately owned companies by South Carolina Business, has also been named one of the nation’s top 400 restaurant concepts by Restaurants & Institutions magazine for the past seven years, most recently ranking No. 245. In 2008, Chain Leader magazine included FATZ in its “Top 50 Chains Under 50 Units.”
For more information about FATZ, please visit www.FATZ.com.
