Celebrities spend a lot of time in bars and restaurants, and many of them seem compelled to eventually own one. Drawing a crowd is certainly easier with a big name attached, but why would a famous actor or musician want the hassle? Tax write-off? Vanity project? Most likely, hospitality is in the DNA of any great entertainer.
“For people in the industry, a big part of the draw is working with creative minds, so an obvious perk is enjoying that off the clock. Think back to the Rat Pack — the idea of powerhouses in a protected space at a table for drinks and great food. That’s a party,” said L.A. night life architect Jason Scoppa, who is now collaborating with powerhouse SBE.