The company that wants you to “Eat Mor Chikin” now hopes you’ll eat it from a food truck.
In April, a franchisee will launch Chick-fil-A’s first food truck that will serve customers in the Washington, D.C., area. Currently, there is only one traditional Chick-fil-A restaurant in the nation’s capital.
“If they don’t have a presence in D.C., a food truck can be a good way to introduce themselves,” said Sam Oches, managing editor at QSR magazine.
But if a market is already saturated with a company’s restaurants, adding a food truck to the mix may not resonate much with consumers, Oches said.