The sense of malaise settling over much of the restaurant industry seems to have missed a spot: the still-growing fast-casual segment that includes chains such as Chipotle Mexican Grill and Panera Bread.
A new report from researchers at the NPD Group found that the number of upscale quick-service eateries – known for higher service levels, better-quality food and larger check sizes than their fast food cousins – grew 7% in the year ended in May.
Foot traffic into such establishments rose 9% as customer visits to the restaurant industry as a whole stagnated.
“Traditional quick service restaurants have taken notice and are working to compete with the fast-casual chains’ offerings, especially in terms of the freshness and quality of food,” said Greg Starzynski, director of product management for NPD’s Foodservice unit.