Chipotle Mexican Grill Inc.’s success with hormone-free dairy products, naturally raised meat and local produce has the restaurant chain taking its message to a broader audience.
The Mexican-inspired fast-casual chain released an animated video to movie theaters last week, and hosted the first of many food-and-music festivals.
“We think the more people understand where their food comes from and the impact on independent family farmers, animal welfare, the more they’re going to ask for better ingredients,” said Chipotle founder and co-Chief Executive Officer Steve Ells.