Chef and owner of award-winning Brisbane fine diner Restaurant II, David Pugh says information-gathering tactics are all about tailoring the experience to entice customers to return.
Its two-year-old database of customer likes and dislikes, favourite drinks and blacklisted condiments contained information on about 1200 patrons, he said.
The restaurant’s e-newsletters are tailored to customers based on the database.
And the fine dining venue admits to using Google to look up customers who make their first reservation, finding out about their background and whether they have a high profile.
But where’s the line between helpful research and cyber-stalking?