Dennis Maloney, vice president multimedia marketing at Domino’s, told the ANA social media conference in New York about how the pizza chain reinvented itself.
Maloney said that while the fix included fixing the crust, sauce and cheese, the company had to alter — fundamentally — how it presented itself to the public. In short, it had to integrate with social media; the company based its reinvention on transparency.
The PR was great, including one mention by Stephen Colbert, where he tries the new pizza and says: “Is that pizza or did an angel just give birth in my mouth?”