Who’s ready for a steaming-hot bowl of meat, eggs and cheese from Burger King for breakfast? Or a pizza with not just bacon but “double bacon” and six types of cheese?
Rolling into 2011, fast-food joints across the country are set to deploy a potent new arsenal of greasy goodness for Americans who have grown numb to mere burgers. Think spicier, cheesier, gooier. The new items flout principles of healthful eating and instead celebrate a spirit of wanton gluttony.
“There’s been quite a bit of what we call carnival revival,” said Darren Tristano, a restaurant expert at market researcher Technomic.
And breakfast is fast becoming a new battleground for fast-food restaurateurs, Tristano said.