According to the United States Post Office, “profitability of [marketing] campaigns [is] increased by as much as 20% when direct mail is used in conjunction with all marketing initiatives.” Just like the right seasoning brings out the flavor of a meal, direct mail is the results-enhancing ingredient in any marketing recipe.
Splash! Ocean Grill in Lutz, FL says they are proof. Trying to stay afloat in the crowded Tampa Bay seafood industry, Splash! started sending out 2000 direct mail postcards a month, just to supplement their existing marketing efforts. They report an ongoing monthly response of 3-7% from their mailings, which brings in 60-140 extra customers every month.
Splash! uses marketing firm PostcardMania to handle their direct mailings. Located in Clearwater, FL, PostcardMania happens to be local for Splash!, but the majority of their clients aren’t local and are located all across the country.
“Restaurants are setup perfectly for direct mail,” says Joy Gendusa, Founder and CEO of PostcardMania. “Direct mail is all about consistency and restaurants need consistent patronage to succeed, so it’s really ideal for them. Whether they are a mom-and-pop operation or a big chain, it really makes no difference, because the key is to raise local awareness and create a need. That’s what postcards do.”
PostcardMania offers programs for both independent restaurants and chain/franchise restaurants. They build custom portals for franchisees to access marketing materials and construct campaigns online and offer free marketing advice to any and all restaurants who ask for it.
About PostcardMania:
PostcardMania is one of the nation’s most effective marketing companies specializing in lead generation for small to large-sized businesses. They have been featured on the Inc. 500 and 5,000 lists and offer complete marketing campaigns with graphic design, printing, mailing list acquisition, mailing services, website development and email marketing services — all while continuing to educate clients with free marketing advice.
In a year where most marketing firms cut back, PostcardMania produced the best year in their 12-year history in 2010, serving more than 40,000 customers in over 350 industries. Visit www.postcardmania.com.